Eric’s design philosophy is best encapsulated in the essence of the Eric Choong woman. In designing for the strong, independent and passionate woman with a sense of individual style, he favours creative boldness and rich fabrics, textures and colours, paired with impeccable technical acumen. Each creation is preceded by a careful study of fabric, drape and movement and an astute understanding of how these elements come together to dress and flatter the feminine frame. Vintage elements and heritage sewing techniques are seamlessly paired with contemporary details and interpretations. The Eric Choong Kuala Lumpur labels epitomise global glamour for women with an innate fashion sense and appreciation for what looks and feels beautiful.
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